Illuminate has extensive experience in performing different types of patient preference studies, for both the purposes of supporting reimbursement submissions and private market product launches.
We have run Discrete Choice Experiments to identify the likely trade-off between price and sales. The results from these experiments determine optimal pricing ranges compared to current market competitors, as well as key messaging that would likely drive sales based on consumer preferences.
Illuminate has also performed Time and Motion studies to seek Health Care Provider and patient opinion on the time burden of the clinical management of chronic conditions. The results uncover insights into the management burden of comparator medicines and quantifies efficiency related outcomes associated with their administration and monitoring.